LifeMantra tasked us with creating a number of promos for channel launch of
their Lifestyle shows. We scripted and designed promos for a host of their programs including
health and wellness shows, satvik cooking programs as well as Ayurveda and music related
content.
Tech:
The promos were designed around HD shoot footage from various shows and episodes
making extensive use of 2D compositing. Being a spiritual Lifestyle Channel, we decided on a muted
palette of pleasing colors for packaging of promos consistent with their branding. Very uplifting and
cheerful music was chosen for all promos. We achieved a balance between Voice Over as well as
Animated Text Supers to convey the message.