Television Commercial
Cobra Premium
Noida based healthcare company Anondita Healthcare tasked us with ideating
and making the launch tvc for their new brand of condoms, ‘Cobra Premium’. The film captures the
morning after feeling through the expressions of a beautiful young woman as she wakes up after a
night of passionate and safe love making. The viewer is the husband, the boyfriend, the partner that
is being teased.
Tech: 3 sets were created for the filming of this commercial. Lighting was planned to mimic
an early morning ambience which is not too bright. For art direction and styling, we kept a muted
pastel colour palette so that her smooth skin stands out and draws all the attention in the frame.
Film was shot on Alexa with Master Primes. Edited in Premiere and grading in DaVinci Resolve.
