Event Film
PUMA Ignite Your City
Ignite Your City is an annual running event organized by Puma worldwide. The
run takes place at scenic city locations and a lot of fun activities are planned for runners. From
bringing A‐list celebrities who lead the warm‐up to creating cheering zones enroute to motivate the
runners. The participants were in for a lot of fun interacting with movie stars, famous cricketers,
athletes and also by participating in various post race activities. We were tasked with capturing the
entire gamut of these activities and to document runners having a great time at these memorable
events, thanks to Puma.
Tech: The film was shot using multiple camera units placed at pre selected locations and
mounted on tracking vehicles. We went with a handheld feel in order to give us maximum mobility
and to add a natural dynamic flow to film.
